M-FT-CFC

Profile, extension and depth: Practical Classes

3

6-10 If there are fewer applications for this subject than indicated in the description, it will typically proceed with proportionally less contact time (and accordingly more individual attention per student).

18

One 60-minute lesson per week

18 hours. If there are fewer applications for this subject than indicated in the description, it will typically proceed with proportionally less contact time (and accordingly more individual attention per student).

66 hours

Admitted to the second year of Bachelor.

See Competencies Matrix.

Are you passionate about music and intrigued by the world of advertising? Have you ever found yourself humming along to catchy jingles or getting captivated by the soundtrack of a compelling commercial? If so, then our "Composing for Commercials" elective is tailor-made for you! In this dynamic and hands-on course, you'll dive headfirst into the exciting realm where music and advertising intersect. Led by an industry professional with years of experience in both music production and marketing, you'll learn the ins and outs of creating music specifically designed to enhance and elevate brand messaging.

Composition for Film and Theatre modules, Communication, Entrepreneurship CFT

1. Understanding Brand Identity: Explore how music contributes to brand identity and the psychology behind the emotional connection it creates with consumers.
2. Crafting Catchy Jingles: Learn the art of composing memorable and impactful jingles that stick in the minds of your audience long after they've heard them.
3. Scoring for Commercials: Master the techniques of scoring music to visuals, ensuring that your compositions perfectly complement the tone and message of the advertisement.
4. Effective Collaboration: Collaborate with fellow students on real-world projects, mirroring the collaborative nature of the music production industry.
5. Industry Insights: Gain valuable insights into the commercial music industry, including licensing, royalties, and the role of music producers in advertising agencies.
6. Hands-On Experience: Get hands-on experience using industry- standard software and tools to produce professional-quality music tracks.
7. Portfolio Building: Develop a portfolio showcasing your original compositions and projects, ready to impress potential clients or employers.

Group classes. Mainly offline (live), with exceptions made as necessary for official online students.

The participants need to own:
- PC or Mac
- A DAW of choice (Cubase, Pro Tools, Logic, etc.).

In this module students will
- create jingles for a logo
- compose and produce two commercials
- learn how to time music to the packet shot
- create a small portfolio for Agency's.

Assessment at the end of the module.

Students should have mastered the elements described under Content.

The student has completed this module if they are awarded a minimum grade of 5.5 at the end of the module.

Evaluated regarding the overall involvement of the student and the small assignments throughout the whole course.

See the Education and Assessment Plan.