Entrepreneurship
Module code
M-JP-ENT
Curricular domain
Community
Credits
2
Group size
All students from the second year
Number of course weeks
12
Class duration
One 120-minute class per week
Total contact hours
24 hours
Study load
32 hours
Form / content / level
Prerequisites
Admitted to the second year of the Bachelor´s course.
Competencies
Aims
Students can understand and connect two worlds: creativity and entrepreneurship. Musicians often are insecure about “business”, or think of standard business plans. However, most musicians live as an entrepreneur. Most professionals in the international creative industry are partly or fully self-employed, and international governments stimulate entrepreneurship and innovation. During this module, the student learns the basics and most important concepts of the international music industry in a creative way that suits a musician. After following this module the student has a better-informed attitude towards entrepreneurship in the music business.
Relation to other modules
This module is related to the more practical compulsory modules Study Group, Band Coaching and the Business Electives. The module gives a theoretical and practical primer to these modules.
Content
The course is built on the building blocks of the Business Model Canvas. All learning activities in the course are related to a building block.
Lesson activities and subjects consist of:
- Primers on subjects in law: business structures, copyright, taxes
- Basic skills in writing a marketing and communication plan
- Negotiation of terms of agreement
- A workshop Elevator Pitch
- A workshop on Writing your value proposition
Actual subjects and/or activities may be altered by the teacher and students.
Mode(s) of instruction
Group classes.
Material & Tools
Sheets, presentations, films, other media, books, hand-outs.
Student activity
Compiling a portfolio of class assignments, reflections, and separate assignments.
Examination and assessment
Mode(s) of assessment
Students compile a portfolio of products produced in and outside of class.
Criteria
Students are required to actively contribute to all activities and deliver products.
Pass requirements
The student has a minimum class attendance of 80% and the student has completed this module if they handed in the portfolio with all required items present. The list of required items will be offered to the student at the beginning of the course. If all required items are present the result is satisfactory. If not, the result will be unsatisfactory.
Examination procedure
Portfolios are assessed by the teacher.
Resit options
Module summary
This module is intended to teach students how to use the most important business theories and concepts of the international creative/music industry. They will learn to combine and use these concepts for their own musical careers in their own personal way.