M-JP-MBM

Business, Practical & Theory Classes

4

10

30

One 60-minute lesson per week

30

82

Admissible to ArtEZ Composition for Film & Theatre year 2.

See Competencies Matrix.

Developing skills in the field of Music for Advertising.

Related to the composition modules.

Composing for video.
Typically, the music should support the story by underscoring its plot, but it may also be used to comment on the video. Students also learn how to work with sync points.

Arranging.
Even the best production falls flat with inadequate instrumentation. Different music styles require different approaches: students learn to effectively allocate written parts to different instruments and registers.

Mixing.
Different music styles have different tonal features. Students learn to effectively mix the different instruments, including the use of compression, reverb, eq,etc.

Technique.
Students learn to process the various elements technically, to synchronize the audio with the video and to choose plug-ins appropriate to the purpose of the production.


Students receive a new commercial once every two weeks. During the week following, they work on developing the music in class, discussing options and learning from each other's work. This module focuses on assignments close to the professional practice, such as sound-alikes, sound logos and leaders in a variety of musical styles.

Apple and Logic will be used.

Lab class.

n/a

n/a

Assessment by the instructor at the end of the course.

Students should have mastered the elements described under Contents.

Students have completed this module if awarded a minimum grade of 5.5.

Students are assessed at the end of the course. The assessments comprise evaluations of students' performance during the lessons and assignments.

See the Education and Assessment Plan.