M-JP-MED

Profile, extension and depth: Community, Business

2

12

2

6 hours (on Saturday)

12 hours. If there are fewer applications for this subject than indicated in the description, it will typically proceed with proportionally less contact time (and accordingly more individual attention per student), but never with fewer than 8 students.

44 hours

The student has completed the module Entrepreneurship. This subject can only be followed on-campus.

See Competencies Matrix.

Developing skills in branding, social media and traditional media.

Entrepreneurship, Networking, Teaching Practice Development.

How to present yourself in the media with your concerts, releases, bands and projects — and more in general: your creative profession?
We study the dynamics of personal branding that leads to effective and spirited media behaviour.
We take a deep dive into your profile and study your building blocks, motives, visual style and tone of voice. You’ll learn to translate them into images, words, stories and stategies to activate your target groups in the most authentic way.

Course day 1 – Building up your presence (Saturday, 10:00 – 16:00).
Content: building blocks, golden circle + presentation, biography, photo.

Course day 2 – Reaching out to your target groups (Saturday, 10:00 – 16:00).
Content: goals + target audiences, reaching out to promotors, press and public.

Reflection report (over e-mail).
Content: reflecting on your own profile and setting goals for each target group.

Group lessons, assignments.

Laptop.

Completing assignments, giving presentations, exchanging feedback.

A written report.

The student should have mastered the elements described under Content.

The student has successfully completed the module with an attendance of 100% and a reflection report.

Assignments are graded by the teacher.

See the Education and Assessment Plan.